The Road to Rescue

Writing, video editing, motion graphics

“Bumper videos” for a back-to-back Palm Sunday and Easter Sunday series served not only as trailers boosted across social media, but also as tone-setters that were played at the start of the live events themselves.

Taking a classic story and flipping it on its head came both as a challenge and a thrill— recontextualizing the familiar in order to rediscover its unforgettable emotional core.